Digital Marketing

How Digital Marketing Has Been Affected by COVID-19

Marketing aims to convince potential clients to support the product that you offer or to subscribe to your services. Regarded as an essential function for every business, effective marketing and publicity can help any business thrive.

As we live in a world where millions of people spend a considerable amount of time tapping and pinching various digital platforms, companies have become progressively aware of the significance of electronic media to further promote their goods and services. Greatly devastated by the COVID-19 pandemic, not only has the entire marketing landscape been altered but it has also transformed the average consumer’s digital media consumption.


Utilized by most enterprises to reach a great number of customers online, let’s take a better look at the perks of digital marketing.

Digital Marketing Before The Pandemic

Known as one of the best ways to give your brand a boost, digital marketing can unquestionably help spur an increase in sales as well as business growth. While going viral and becoming an overnight sensation is one of many reasons why marketing firms have gone digital, here’s a breakdown of some of the best things about digital marketing.

Provides Awesome Brand Exposure

Since most people spend a considerable amount of time browsing online, taking your business to various digital platforms allows you to promote your product or service to an enormous number of potential customers. By enabling you to advertise on a much wider level, you increase your capacity to generate sales.

Offers Targeted Marketing

Before marketing became digitized, catching your audience’s attention was undeniably challenging. Digital marketing allows companies to lock in on customers of a certain age, gender, and location, as well as those who have shown interest in their product or service.

Presents Exceptionally Cost-Effective Promotions

Unlike other forms of advertising, digital marketing’s inexpensive nature makes it an amazing option for firms with smaller promotional budgets. As the most effective campaigns are those that utilize a combination of both traditional and digital platforms, businesses largely benefit from digital marketing’s accessibility and convenience.

From discovering your product to completing the purchase online, online advertising is an effective way of reaching and engaging your target audience. Considered as one of the best techniques to deliver a steady stream of leads and potential clients, digital marketing is the advertising platform of choice for various businesses.

Digital Marketing During The Pandemic

As the COVID-19 pandemic continues to wreak havoc, numerous industries were forced to adapt to consumer needs. While most of us had to revert to work from home offices or worse, shut down our businesses, such a transition was followed by huge changes in the entire marketing landscape. Here are some of the most critical changes in the digital marketing scene within the past year.

Notable Upsurge In Video Streaming Advertisements

With more companies offering streaming options and services, home viewership on various streaming platforms experienced a major increase. Add to that the restrictions which banned people from engaging in typical public or outdoor activities, most people will no doubt be glued to their computers or mobile devices for longer periods. As the expanded role of video advertising has become more prevalent, adding digital marketing to their game plan has been highly beneficial for many businesses.

Shift In Consumer Purchasing Habits

As consumer preferences were disrupted, shopping habits had to adapt to pandemic safety measures. While the sudden disorder may have prompted customers to establish new shopping habits, digital marketing helped maintain brand loyalties by showing the public how their preferred brands were being helpful towards our recovery from the pandemic.

By running attractive and effective ads across these platforms, companies are given quicker and easier access to consumers. Although it may be a positive development for both the brands and their consumers, digital marketing has made online shopping a fun and pleasant experience.

Digital Opportunities

Since more companies have jumped into conducting their business digitally, it is no secret that any entrepreneur has the power to unlock a plethora of trade opportunities. Here are some of the most advantageous digital opportunities that you can best try.

* Pre-loved Goods

* Health and Beauty Products

* Educational Online Courses

* Kids Clothes, Toys, and Games

Setting up an online shop is one of the perks of living in a digitized age. Not only does digital marketing help make starting them easy and convenient but it also guarantees that your business makes a substantial profit.


At a time when customer reviews and feedback are more important than ever, businesses are left with very little room for mistakes. As marketing trends continue to undergo constant changes, both business owners and advertisers can no doubt have confidence in the effectiveness and efficiency of digital marketing. 
If you would like to move your business into the digital age or improve your existing digital marketing campaigns, take a look at the contact us at Twibi.

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